Your search for the Holy Grail of natural mascara ends here! Years of research led us to a mascara maestro in Italy who crafts award winning lash products. With his help, we've created a mascara that coats each lash in RICH, SULTRY color. Robust lashes with featherweight feel that won't smudge, clump or flake! VEGAN, CERTIFIED CRUELTY FREE, GLUTEN FREE, Naturally derived ingredients.